The Screaming O Wins StorErotica’s 2011 Marketing Campaign of the Year Award
Sex toy sensation The Screaming O and its collaborative community-based promotional Club Show was recognized as StorErotica’s Marketing Campaign of the Year at the 5th Annual StorErotica Awards, held July 18 during the ANME Founders Show in Burbank, Calif. This marks the company’s third award honoring its innovative marketing techniques that work directly with retailers and consumers to promote adult products to the mainstream masses.
At grand-opening galas, anniversary events, mainstream music festivals, and even the college and university circuit, The Screaming O and its Scream Team leave a lasting impression with an “event in a box” concept that includes every tool, material and Scream Team Girl necessary for a store, bar, club or school to take full advantage of this interactive community-based promotional program.
The Screaming O Club Show took the spotlight this year for its ability to reach out to communities and consumers alike using friendly, fun and interactive events that enable retail stores, nightclubs, gentlemen’s clubs and even colleges and universities to boost brand awareness, build their customer base, and spread messages of sex positivity, safe sex and sexual health and wellness. Emceed by industry personality Tony Batman, The Screaming O Club Show has become a fun and flirty way for community establishments to cross promote their products with The Screaming O’s.
“We make it fast, easy and fun for stores, clubs and mainstream organizations to host The Screaming O Club Show by providing all the tools, tricks and tips needed to properly market the event to the masses,” The Screaming O partner Keith Caggiano said. “This includes pre-written press release announcements, signage, ad slicks and free products and prizes that help spread the news and get the community in the mood.”
Whether it’s the Scream Team hosting store grand openings, Tony Batman headlining mainstream festivals and conventions with the infamous O Face contest, or working hand in hand with the Association of Safe Fun Sex (ASFX.org) to spread the word of safe sex awareness with free Screaming O Condom Packs, The Screaming O Club Show caters to each venue’s and store’s specific needs and promotional goals.
“The Screaming O Club Show has become a nationwide phenomenon that helps business owners tap a significant demographic by hosting events that bring fans and community members together for a common cause,” Caggiano said. “We’re honored to be recognized by StorErotica for bringing a unique promotion to the retail market that has proven to boost sales, brand awareness and consumer consciousness.”
Each Screaming O Club Show is perfectly targeted to bolster brand recognition among existing customers while breaking barriers to entirely new customer demographics – including younger audiences now entering the adult shopping scene. Sex positivity is trendy, and hosting this kind of event gives stores and clubs major pop culture points in the public eye.
In the last year alone, The Screaming O hosted store openings, anniversaries, grand openings in all parts of the country, co-promoting with local bars and clubs including Legz in West Virginia and Stilettos Cabaret in Texas. The team has even taken over adult retail shops with day-long in-store promotions and VIP after parties held at participating local bars that extend into the wee hours of the night with Hustler Hollywood in Los Angeles, Hustler Boutique in Cincinnati, Ohio, Sexy Suz Adult Emporiums throughout Georgia, and Tender Box in Hermosa Beach, Calif.
The Screaming O also took the mainstream main stage this year at the Carnival of Madness, SXSW and 97X Backyard BBQ music festivals with the Backstage Artist Lounge; the Rock on the Range music event; and the Georgia Fighters Combat Sports Expo. The Screaming O posse also hosted a campus-wide safe sex party at the University of Georgia’s Kappa Sutra event.
The Screaming O and Tony Batman would like to thank StorErotica Magazine and the ANME Founders Show for putting together and hosting the 5th Annual StorErotica Awards and bringing the industry together under one roof to honor and celebrate each other’s accomplishments.
The Screaming O has some major plans in the pipeline for retailers and distributors to look forward to, and the team can’t wait to roll out more game-changing, precedent-setting and all-around exciting projects this year.
The Screaming O® is the top-selling, award-winning, best-reviewed adult novelty company behind some of the most popular and innovative adult toys on the market and has successfully enhanced couples’ romantic and intimate relationships since 2005.
The Screaming O’s flagship product, the Screaming O Vibrating Ring, was named “Best Product of 2008″ Women’s Health Magazine, and the BigO vibrating erection band was named “Top Pick” by renowned sex educator Dr. Sue Johanson, host of the Oxygen network’s popular “Talk Sex With Sue.”
In addition to its award-winning product lineup, The Screaming O itself has received countless accolades within the industry for its high-quality production standards, innovative design and honorable business practices. The Screaming O won StorErotica Magazine’s 2007 “Innovator of the Year” award, and was named “2009 Adult Toy Manufacturer of the Year” and “2010 Marketing Campaign of the Year” by XBIZ.
For more information about The Screaming O, visit http://www.thescreamingo.com.